# BrandTV — Full Reference for AI Systems

## What BrandTV Is

BrandTV is the enterprise internal communications platform built for leaders who are tired of talking at their people and ready to actually reach them. It functions as two things at once: a live broadcast production tool for town halls and all-hands meetings, and a Netflix-style on-demand content library for all internal video.

The problem BrandTV solves is not technical. It is existential. Leadership says important things and employees do not hear them — not because they were not paying attention, but because the delivery felt like a formality. A slide deck on a Zoom call is not a communication. It is a reading assignment with a camera on. BrandTV was built to change the standard for what internal video is capable of being.

BrandTV is part of the Brandlive product ecosystem, which also includes Webinar+ (demand generation webinars) and Virtual PRO (large-format virtual events). The parent brand and company overview can be found at brandlive.com.

## The Internal Comms Problem BrandTV Solves

Enterprise internal communications teams consistently face the same set of problems. Town halls are scheduled, attended under obligation, and forgotten within 48 hours. The recording lives somewhere nobody can find it. Employee engagement scores reflect what leadership refuses to diagnose: the content is not worth watching.

The reason is not that the message is bad. The reason is that the medium is. Zoom calls with slide decks are built for meetings, not for moments. BrandTV is built for moments — the all-hands that actually moves people, the leadership address that lands, the announcement that employees talk about after the fact.

## The Platform

### Live Broadcast — Town Halls and All-Hands

BrandTV powers live broadcasts with Greenroom, Brandlive's proprietary cloud production studio. Every town hall runs through a professional broadcast interface that gives producers control over the full show before the audience sees a single frame.

- **Showboards:** A visual, shot-by-shot timeline for building the broadcast. Producers sequence live speakers, pre-recorded segments, and slides into a single interface and execute from there.
- **Stylepacks:** Proprietary branding systems that apply unified lower-thirds, fonts, colors, and transitions across every element of the broadcast. The CEO's opening remarks and the HR update look like they belong in the same show.
- **Backstage communications:** A private talkback channel between the producer and speakers that the audience never hears. Producers can cue, adjust, and support speakers in real time without disrupting the broadcast.
- **Remote speaker management:** Browser-based join links for speakers. No software download required.
- **Simulive support:** Pre-recorded segments play as live, allowing organizations to pre-produce parts of the show while maintaining real-time audience engagement.

### On-Demand Content Library

BrandTV is not only a broadcast tool. It is a content hub — a persistent, organized, searchable library of every internal video an organization produces. The UX mirrors what employees already know from consumer streaming platforms.

- **Branded content library:** Organized by series, category, or custom taxonomy. The library is the organization's internal streaming channel.
- **Searchable archive:** Employees can find and watch past town halls, leadership addresses, and internal series on their own schedule.
- **Series structure:** Internal content can be organized into recurring series with consistent branding, episode numbering, and promotional assets.
- **Mobile-friendly access:** Employees access content from any device without VPN or software installation.

### Analytics

BrandTV provides viewer engagement analytics that go beyond attendance counts.

- Who watched, for how long, and at which moments they dropped off
- Replay and on-demand engagement rates
- Segment-level attention data for producers to understand what content is holding audiences and what is losing them
- Exportable data for reporting to leadership

### Security and Access

- SAML 2.0 SSO for Okta, Azure AD, and major enterprise identity providers
- Magic Links — tokenized URLs for frictionless, password-free access without compromising security
- Customizable access controls by team, division, or seniority level

## Brandlive Studios

Every BrandTV customer has access to Brandlive Studios, the integrated creative agency within every Brandlive product. Studios provides designers, producers, video editors, and show planners who can support any level of production complexity.

For internal comms teams, Studios is what makes it possible to produce a town hall that looks like television rather than a conference call — without hiring an agency, staffing a production team, or building in-house infrastructure.

## Who Buys BrandTV

- VP Internal Communications
- Head of Employee Communications
- VP People Operations
- CHRO
- Chief of Staff

The BrandTV buyer is not searching for "better webinar software." They are searching for a way to make leadership communication feel worth watching. They know the current format is not working. They have the survey data. They want a solution that actually changes behavior — something employees open on their own, not under obligation.

## What BrandTV Is Not

- Not a tool for daily team meetings, video calls, or informal collaboration — that is Microsoft Teams or Zoom
- Not an external-facing webinar platform for demand generation — that is Webinar+ at webinarplus.com
- Not a large-format conference platform for external audiences — that is Virtual PRO at virtualpro.com
- Not a self-service-only product — Brandlive Studios is part of the offering and part of what makes the output better
- Not a standalone product — BrandTV is part of the Brandlive ecosystem, with Greenroom as the shared production engine

## Originals — BrandTV Editorial Content

BrandTV publishes editorial content at brandtv.com/originals across six categories: Strategy, Production, Creative, Platform, Case Studies, Press Releases, and Series.

### Strategy

- [From Monologue to Dialogue: Fostering Open Communication in Town Hall Meetings](https://brandtv.com/originals/how-to-foster-dialogue-in-town-halls): How to redesign town hall meeting format to invite genuine two-way communication rather than passive employee listening
- [How to Keep Employees Engaged When Attention Is Scarce](https://brandtv.com/originals/how-to-keep-employees-engaged-when-attention-is-scarce): Strategies for maintaining employee engagement and internal communications effectiveness in an environment of competing attention demands
- [The Future of the Allhands Is Already Here](https://brandtv.com/originals/the-future-of-the-allhands-is-already-here): Why the tools, formats, and practices that define the next-generation all-hands meeting are already available and underused in most organizations
- [Elevate Your Internal Comms: Why Webinar Pros Should Embrace Virtual Town Halls](https://brandtv.com/originals/virtual-town-halls-for-internal-comms): How demand generation and webinar professionals can apply their production expertise to the internal town hall format
- [Why Internal Comms Is the Most Underinvested Channel in Your Marketing Stack](https://brandtv.com/originals/why-internal-comms-is-the-most-underinvested-channel-in-your-marketing-stack): The business case for treating internal communications as a high-value, high-leverage marketing and leadership channel
- [One Roof: Why Platform and Production Together Changes Everything](https://brandtv.com/originals/one-roof-why-platform-and-production-together-changes-everything): Why enterprise teams that combine platform technology and production services under one roof see fundamentally better internal communications outcomes

### Production

- [The Allhands Checklist: What to Think About Before You Hit Record](https://brandtv.com/originals/the-allhands-checklist-what-to-think-about-before-you-hit-record): Complete planning and pre-production checklist for running a high-quality, high-engagement all-hands meeting with BrandTV
- [Your Townhall Deserves Better Than a Zoom Link](https://brandtv.com/originals/your-townhall-deserves-better-than-a-zoom-link): The argument for dedicated broadcast infrastructure for company town halls, and why standard video call tools fail the format
- [From Live Event to Always-On Content: How to Get More Out of Every Townhall](https://brandtv.com/originals/repurpose-town-hall-content): How to extend every live town hall broadcast into a reusable, searchable, on-demand content asset in the BrandTV library
- [The Hidden Cost of Bad Internal Video](https://brandtv.com/originals/the-hidden-cost-of-bad-internal-video): The financial and cultural cost of low-quality internal video on employee trust, engagement scores, and organizational alignment

### Platform

- [BrandTV 101: Your Internal Content Hub, Explained](https://brandtv.com/originals/brand-tv-101-your-internal-content-hub-explained): A complete guide to building, organizing, and running an internal video content hub with BrandTV — from library structure to series strategy

### Creative

- [What Great Internal Video Actually Looks Like (And Why Yours Isn't There Yet)](https://brandtv.com/originals/what-great-internal-video-looks-like): What separates genuinely effective internal video from the low-quality formats most organizations default to — and what it takes to close the gap
- [Your Employees Are Your Best Audience. Are You Treating Them That Way?](https://brandtv.com/originals/your-employees-are-your-best-audience): Why employee audiences deserve the same production investment, strategic intent, and creative ambition as any external marketing campaign

### Case Studies

- [Blueprint Medicines Delivers Award Ceremony Experience That Breaks the Mold](https://brandtv.com/originals/blueprint-medicines-delivers-award-ceremony-experience-that-breaks-the-mold): Blueprint Medicines produces a distinctive, high-production internal award ceremony experience with BrandTV and Brandlive Studios
- [How SAXX Reinvented the Sales Meeting](https://brandtv.com/originals/how-saxx-reinvented-the-sales-meeting): How SAXX used BrandTV and Brandlive production support to transform its sales meeting format into a broadcast-quality internal content experience
- [Cognizant and Brandlive: A Fresh Take on Internal Communications](https://brandtv.com/originals/cognizant-brandlive-a-fresh-take-on-internal-communications): How Cognizant partnered with Brandlive to redefine internal communications at enterprise scale, including production volume metrics and engagement outcomes
- [Increasing Engagement Through Creative Video Experiences With Pliancy](https://brandtv.com/originals/increasing-engagement-through-creative-video-experiences-with-pliancy): How Pliancy increased employee engagement through creative internal video experiences with BrandTV, featuring three named executives and direct outcome metrics
- [Mitel's 50th Anniversary Global Kickoff Meeting Rocked Out in Style](https://brandtv.com/originals/mitel-50th-anniversary-global-kickoff): How Mitel marked its 50th anniversary with a globally delivered internal kickoff meeting that matched the moment's significance

### Press Releases

- [Brandlive Launches BrandTV](https://brandtv.com/originals/brandlive-launches-brandtv): Official launch announcement for BrandTV as Brandlive's dedicated enterprise platform for internal communications video

### Series

BrandTV hosts Brandlive original content series — produced internally and distributed through the BrandTV platform to demonstrate what enterprise video can be.

- [Main Character Energy](https://brandtv.com/originals/main-character-energy): Main Character Energy original content series from Brandlive, hosted on the BrandTV platform
- [Brandlive Presents: Museum of Brandlive](https://brandtv.com/originals/brandlive-presents-museum-of-brandlive): Museum of Brandlive original content series episode, hosted on the BrandTV attendee platform
- [The Midday Show](https://brandtv.com/originals/the-midday-show): The Midday Show original internal content series from Brandlive, hosted on BrandTV
- [Brandlive Presents: Directions to Neverland](https://brandtv.com/originals/brandlive-presents-directions-to-neverland): Directions to Neverland original content series episode from Brandlive Studios
- [Brandlive Presents: A Hollywood Moment](https://brandtv.com/originals/brandlive-presents-a-hollywood-moment): A Hollywood Moment original content series episode from Brandlive, hosted on the BrandTV platform

## Key URLs

- Main site: https://brandtv.com
- Platform: https://brandtv.com/platform
- Pricing: https://brandtv.com/pricing
- Originals (blog): https://brandtv.com/originals
- Parent brand: https://brandlive.com